Unlike offline marketing, e-commerce is a very competitive field just because your rival is no more than a few clicks away. In this field, if you fail to convince your client in the first two to three seconds, he will just look for another e-commerce option by the click of a button. Thus, if you want to attract attention and gain more customers, make sure that you develop and run a user-friendly website. Here are a few essential tips that can help you create a good e-commerce website.
Ensure you include a call to action and sign-up buttons on your website
At all cost, avoid lengthy sign-up forms that take a page or so and requires one to fill before gaining access to your site. As an e-commerce website, you do not need to know their phone number, home addresses or even the kind of work they do. Thus, only ask for a simple email address and a password. That said, never overlook call to action buttons since they help build high conversion rates and improve website usability.
Provide an e-commerce website that allows one to buy without necessarily having to register
One of the few things online shoppers hate the most is the tedious sign-up process before finalising a purchase. If you can find a simple way of doing away with such methods, then you will easily stand out as being the best. For example, you can allow potential clients to check out your products without the need to register and only ask them afterwards if they want to sign up. This method efficiently increases sales and at the same time improves customer retention.
Provide a search function that allows users to inquire about specific items
Search functionality helps clients find what that are looking for quickly and in the process improve their shopping experience. Not everyone loves going from one page to another looking for an item, especially if the specific person is short of time.
Try and breadcrumb navigation in your e-commerce site
When placing an order, a customer has to know where he stands in the overall purchase process. He needs to exactly know how many steps he has covered and how many more to go. Without breadcrumbing navigation, the customer will quickly get bored and in the process assume that your shopping procedure takes forever making him more likely to abandon the purchase halfway. Breadcrumb navigation should be able to allow one to quickly go back a previous step and edit any information rather than starting over from scratch.